Overview: AMS Website Experience and Visual Design
Updating the American Mathematical Society’s website with a new global navigation and content-first approach, to promote usability and engagement.
Old homepage:
Homepage Redesigned
We started by defining the mission of the homepage: Put mathematics and mathematicians first, promote key AMS offerings, be welcoming, and convey our excellence.
With a content-first approach, we put our research publications front and center on the homepage.
Designing and testing IA
Global Navigation
With the challenge of over 40,000 pages of web content, where does one begin?
After extensive research, usability testing, and analysis, we sorted out the information architecture of the site and designed a more usable menu.
Secondary pages
We cleaned up the secondary landing pages to be consistent, easy to navigate, and accessible so that important destinations are all at users’ fingertips.
Conclusion & Next Steps
By simplifying navigation, tightening the visual language, and creating a more welcoming environment, we designed a more user-friendly AMS website.
After implementing the new global navigation, we received positive user feedback and increased engagement on the homepage. The redesign has been rolled out in incremental phases, and we hope to continue our work to improve the AMS web experience.